Managed analytics for growing Shopify brands

Numbers don't match. Profitability becomes guesswork.

Know which campaigns, products, and customers drive profitable growth using numbers your team can trust.

Built for $1–4M Shopify brands running paid ads.

shopify.orders order_id· STRING created_at· TIMESTAMP meta_ads.campaigns campaign_id· STRING spend· FLOAT google_ads.campaigns campaign_id· STRING cost_micros· INTEGER YOUR_STORE.fct_orders PK order_id· NOT NULL net_revenue· FLOAT blended_cac· FLOAT
Shopify · Meta Ads · Google Adsrefreshed daily

01 - Build

Three steps,
one source of truth.

01

Ingestion

Source data synced into BigQuery daily. Schema changes are caught before a report breaks.

02

Modeling

Joins, revenue rules, and attribution defined once, then validated.

03

Reporting

Dashboards built from trusted business models, so reports use the same underlying definitions.

Managed end to end - monitoring, schema fixes, scheduled refreshes, and support whenever a number looks wrong.

02 - Model

Revenue verified
from source to dashboard.

Key transformations, totals, and reporting rules are checked so the final report follows the same agreed business definition.

Shopify source revenue$195,400
Less discounts and refunds−$11,080
Modeled net revenue$184,320
DASHBOARD NET REVENUE
$184,320
✓ freshness ✓ keys ✓ duplicates ✓ attribution

One revenue total. Multiple attribution views.

PLATFORM-REPORTED · PIXEL not additive
Platform-claimed (Meta + Google)$235,040
Meta $108,840 Google $126,200 Actual revenue $184,320
UTM-ATTRIBUTED · FIRST-PARTY ✓ ties to $184,320
UTM-attributed (Meta + Google + Direct)$184,320
Meta $58,400 Google $67,200 Direct / other $58,720 Actual revenue $184,320

Platform pixels report conversions independently. Each platform may claim credit for the same order, so their totals may exceed actual revenue. Shopify remains the revenue source of truth. UTM data is one attribution input with explicit fallback rules, so this split reconciles to the revenue above.

03 - Verify

Verified daily,
time saved monthly.

Example monitoring view

Reconciliation Variance

What's measured and the threshold that triggers a flag - not a customer result.

Alert threshold
≤ 0.10%
0.10% threshold M1 M2 M3 M4 M5 M6
Example monitoring view

Where Reclaimed Time Comes From

Illustrative task categories - not a measured customer result.

Typical categories
3 areas
Manual report building → automated Chasing down numbers → validated Fixing errors after send → audited

These are example monitoring views showing what's tracked and alerted on, not results from a specific customer. Ask what this would track for you →

04 - Team

One team, start to finish.

Experience

Data engineering background, built specifically for ecommerce analytics on Shopify.

Ownership

We scope, build, validate, and manage every system in-house.

Managed scope

Daily monitoring, source-schema fixes, direct support when a number looks wrong.

Coverage

Python, BigQuery, and Data Studio. Hours cover US + EU teams.

05 - Example

See how one disputed metric gets diagnosed.

This is a sample audit trail showing how a disputed number is traced, explained, and documented into a clear next step.

01 - Disputed
$12,400 gap

Meta Ads Manager reported $91,540 in attributed revenue for the week of Mar 10. The BigQuery data warehouse attributed $79,140 to Meta using Shopify orders and first-party UTM data. The team did not know which figure to use.

02 - Diagnosed
two root causes found

The warehouse included $1,200 from orders that were later refunded or cancelled. Meta also used a different attribution window from the warehouse's one-day UTM rule, which had not been formally documented.

03 - Recommended
model change identified

The audit identified that refunded and cancelled orders should be excluded and that the one-day UTM rule should be formalized as the warehouse's documented attribution standard: $79,140 − $1,200 = $77,940.

04 - Delivered
$77,940 recommended

The discrepancy, likely causes, recommended calculation, and implementation requirements were documented. The underlying model and dashboard would be corrected separately as part of the implementation.

Example diagnostic Direction from the diagnostic The likely cause, the calculation that needs review, and the implementation required to produce a verified metric. Model and dashboard changes are completed separately.

Bring us your disputed number →

06 - Consult

Bring your worst number.

A paid, 60-minute session on one disputed metric. We identify the likely cause and scope what it would take to fix.

Book the $100 diagnostic

Not sure yet? Start with a free 15-minute call.

Shopify is your commercial source of truth.

Meta and Google Ads both influence acquisition.

Reports get rebuilt, reconciled, or challenged manually today.

You need managed infrastructure, not another plug-and-play chart.

You just need a simple out-of-the-box dashboard connector.

Attribution and reconciliation aren't a live problem for you.

GODIN_DATA python · bigquery · data studio remote · us + eu Partners →